The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes the ranking and positioning of leading Customer Loyalty Solutions vendors with a global impact. The SPARK Matrix includes the analysis of vendors, including Annex Cloud, Bond Brand Loyalty, Braze, Brierley, Cheetah Digital, Clarus Commerce, Clutch, Collinson, Epsilon, ICF Next, Kobie, Merkle, Oracle, Punchh, Salesforce, SessionM, Tenerity, Tibco, Yotpo, and Zinrelo.
According to Priyanka Panhale, Analyst at Quadrant Knowledge Solutions “The ability to provide precise/personalized experiences and content to customers will help drive loyalty at a much faster pace. Loyalty vendors will focus on providing a robust and scalable platform to support innovation across loyalty programs. There will be a growing emphasis on using AI and machine learning to capture and operationalize behavioral, emotional, and transactional data in order to act on it in a meaningful way.”