Customer identity and Access Management (CIAM) is a highly scalable and secure platform for managing digital customer identities from digital registration to customer profile management, providing authentication and access management. CIAM offers advanced customer insights and intelligence enabling marketers to implement effective marketing and promotion campaigns.
According to Quadrant Knowledge Solutions latest research on “Customer Identity and Access Management (CIAM) Market Outlook“, the market is expected to grow significantly from 2016-2020.
Widespread adoption of social networks and enhanced usage of connected smart devices are leading to complexity in the digital marketplace. Today’s customer are now interacting with online businesses in a variety of digital channels including web browsers, mobile browsers, mobile apps, and such others and expect a consistent user experience across these channels.
Customers are the driving force in adopting CIAM solutions. The platform helps organisations provide its customer a consistent brand experiences across web channels and multiple devices. Unlike never before customer experience is now the greatest factor determining the success of a firm. CIAM platform offers advanced customer insights for deeper understanding of customer behaviour and hence drives better customer engagement for most satisfying brand experience.
According to Piyush Dewangan, Research Manager, Quadrant Knowledge Solutions “Unlike traditional approach of marketing strategies, based on users groups (age/country/lifestyle), a right CIAM platform offers personalized experience with individual data analysis and intelligence. CIAM approach to personalization offers brands a competitive advantage in driving customer engagements and in winning long-lasting loyalty”
Quadrant’s CIAM market outlook study provides in-depth analysis of market size, market forecast, strategic technology and market trends, competitive positioning, and strategic market insights.
For detailed information and table of content, please visit: http://quadrant-solutions.com/market-research/customer-identity-and-access-management-ciam-market-research-outlook/
Keywords: CIAM, Customer Identity and Access Management, Customer IAM, Customer Identity Management, Customer Intelligence, Digital Customer Experience, Social Login, Customer Identity Management, CIAM Platform, CIAM Solutions
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