Account-based marketing (ABM) platform as a software that facilitates organizations in implementing and managing their ABM strategies effectively, enabling them to align sales and marketing resources to personalize the buying experience of targeted accounts through continuous engagement.’ The software focuses on a small number of specific high-value accounts as opposed to other marketing approaches which cast a wider net for perspective clients in the market. ABM platform extends marketing initiatives to generate engaging campaigns that focus resources and use budget costs to form deeper connections with individual accounts through multiple channels, such as web personalization, emails and direct mail, event, webinars, and personalized advertising through omnichannel orchestration. It helps organizations achieve higher ROI and helps sustain customer loyalty.
As part of the research “SPARK Matrix™: Account-Based Marketing Platforms, 2022” Quadrant Knowledge Solutions conducted an in-depth analysis of major Digital Banking platform vendors by evaluating their products, market presence, and customer value proposition. Based on the analysis, the study provides competition analysis and ranking of the leading vendors in the form of SPARK Matrix. The evaluation is based on the primary research with expert interviews, analysis of use cases, and Quadrant’s internal analysis of the overall Digital Banking platforms market. The SPARK Matrix includes analysis of vendors, including 6sense, Adobe, Demandbase, Dun & Bradstreet, Jabmo, Kwanzoo, Leadfeeder, Leadspace, Madison Logic, Zymplify, xiQ.Inc., MRP, RollWorks, Salesforce, TechTarget, Terminus, and Triblio.
Quadrant Knowledge Solutions research analyzes market dynamics, growth opportunities, emerging technology trends, and the vendor ecosystem of the global market. This research provides strategic information for technology vendors to better understand the market supporting their growth strategies and for users to evaluate different vendor capability, competitive differentiation, and market position.
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