Quadrant Knowledge Solutions’ Sales Force Automation (SFA) market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, product portfolio, add-on modules, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ range of products and their capabilities, competitive differentiation, and overall market position.
The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes ranking and positioning of leading SFA vendors with a global impact. The SPARK Matrix includes an analysis of vendors, including Microsoft, Salesforce, Pegasystem, Oracle, Freshworks, Zoho, SugarCRM, SAP, Hubspot, Creatio, CRMNEXT, Zendesk, Gong, Pipeliners, Vtiger, Insightly, Neocrm.
According to Ganesh Sakhare, Analyst at Quadrant Knowledge Solutions, “Sales Force Automation is a software that helps organizations streamline sales processes and automate repetitive, administrative tasks to improve the overall productivity of sales professionals. Sales force automation typically includes functionalities for monitoring and managing sales leads, pipelines, accounts, opportunities, contracts, and team performance. It also offers features for sales forecasting, reporting, and analytics functions for effective sales planning and management.”

Table of Contents
Executive Overview
- Key Research Findings
Market Overview and Technology Trends
Factors Influencing Technology Development and Market Growth
Market Adoption Trends
Competition Landscape and Analysis
- Competitive Overview and Analysis
- Key Competitive Factors and Technology Differentiators
SPARK Matrix™: Sales Force Automation
Vendor Profiles
Research Methodologies
Custom Research Service
Our custom research service is designed to meet the client’s specific requirements by providing a customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:
- Detailed understanding of the industry structure, market participants, and value chain mapping.
- Business potential and opportunities of target markets, economies, and industries.
- Strategic planning and tactical opportunities.
- Go to market strategies.