Quadrant Knowledge Solutions’ Retail Execution Platform, 2022 market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, market trends, and future market outlook. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.
The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Retail Execution Platform vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including Assesco Business Solution, Axienta, Comarch, eLeader, Externis, Exceedra, FORM MarketX, Ivy Mobility, Kantar Consulting, Pepperi, Pitcher, RW3, SAP, SimpliField, Spring Global, StayinFront, Vincle, Zaptic.
According to Arun Kumar, Analyst at Quadrant Knowledge Solutions ” Retail execution platform can be defined as a tool which enables organizations to plan, manage and modify their overall in-store brand strategy by suggesting the best fit product assortment along with suitable product promotion and deciding the optimal location for product placement”. Arun adds ” The platform assists manufacturers and their field sales representatives in performing store audits, taking product orders, planning visual merchandising techniques, recording shelf conditions & competitive activity and communicating with the store management”.
2022 Retail Execution Platform SPARK Matrix
Source: Quadrant Knowledge Solutions
Table of Contents
- Key Research Findings
Competitive Landscape and Analysis
- Key Competitive Factors and Technology Differentiators
SPARK Matrix™: Retail Execution Platform
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