Quadrant Knowledge Solutions’ Personalization Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position. The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Personalization Platform vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including Acoustic, Adobe, Algonomy, Attraqt, Coveo, Dynamic Yield, Insider, Kibo, Nosto, Optimizely, Oracle, Salesforce, SAP, Sitecore, SiteSpect, and Yusp.
According to Prakhar Bansal, Analyst at Quadrant Knowledge Solutions “Personalization Platform is continuously growing as customers are increasingly gravitating towards highly personalized experiences. Organizations are increasingly focusing on providing the same by enhancing their customer experience through unique offerings and individualized customer engagement strategies. The platform is already proving to be a significant revenue generator with its ability to track customer data to offer best practices while sending recommendations and relevant, targeted content through digital advertisements in real-time. Organizations are employing personalization platforms to create customer profiles based on their predicted intent and behavior to deploy tailored customer engagement through context-based offers, customized website content, personalized buying options, relevant push notifications and emails, and product recommendations.”
Table of Contents
- Key Research Findings
Market Overview and Technology Trends
Factors Influencing Technology Development and Market Growth
Market Adoption Trends
Competition Landscape and Analysis
- Competitive Overview and Analysis
- Key Competitive Factors and Technology Differentiators
SPARK Matrix™: Personalization Platform
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