Quadrant Knowledge Solutions’ Multichannel Marketing Hubs market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position. The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Multichannel Marketing Hubs vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including Acoustic, Acquia, Adobe, Braze, Cheetah Digital, HCLSoftware, Insider, Iterable, MoEngage, Optimove, Oracle, Pegasystems, Redpoint Global, Resulticks, Salesforce, SAP Emarsys, SAS.
According to Megha Rungta, Analyst at Quadrant Knowledge Solutions “Multichannel Marketing Hubs (MMH) is gaining traction due to its ability to support for customer data and lifecycle management, campaign management and execution, campaign workflow and others. Vendors in this market are enhancing their existing capabilities by leveraging emerging technologies such as AI and ML for predictive analytics, proactive customer engagements across multiple touchpoints, improved resiliency, optimize campaign performance and customer satisfaction.”
2022 Multichannel Marketing Hubs SPARK Matrix
Source: Quadrant Knowledge Solutions
Table of Contents
Executive Overview
- Key Research Findings
Market Overview
Competitive Landscape and Analysis
- Key Competitive Factors and Technology Differentiators
SPARK Matrix™: Customer Experience and Commerce, 2022
Vendor Profiles
Research Methodologies
Custom Research Service
Our custom research service is designed to meet the client’s specific requirements by providing a customized, in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic to help companies successfully address business challenges. Our team of experienced consultants can help you achieve short-term and long-term business goals in the following ways:
- Detailed understanding of the industry structure, market participants, and value chain mapping
- Business potential and opportunities of target markets, economies, and industries
- Strategic planning and tactical opportunities
- Go-to-market strategies
