Quadrant Knowledge Solutions’ Mobile Engagement Automation market research includes a detailed analysis of the mobile engagement automation market regarding short-term and long-term growth opportunities, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the mobile engagement market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.
The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Mobile Engagement Automation vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including Adobe, Braze, Airship, Punchh, MoEngage, Vibes, Swrve, IBM, Upland Software, Leanplum, and Salesforce, IMIMobile, CleverTap, Xtremepush, Sailthru, Pyze.
According to Ganesh Sakhare, Analyst at Quadrant Knowledge Solutions “Mobile Engagement Automation is a technology that uses real-time & contextual data to engage with new customers with the help of computerized platforms & tools. The technology maps and monitor the journey of the customer across various applications & social media platforms. The technology then segregate customers according to their field of interest & starts engaging with them through different channels like WEB , emails, social media & others by using hyper personalised messages. MEA does all this in real time , hence it is more effective then traditional methods. And its moment based engagement helps to keep customer proactively engaged .”
2022 Mobile Engagement Automation SPARK Matrix
Source: Quadrant Knowledge Solutions
Table of Contents
Executive Overview
- Key Research Findings
Market Overview and Technology Trends
Factors Influencing Technology Development and Market Growth
Market Adoption Trends
Competition Landscape and Analysis
- Competitive Overview and Analysis
- Factors and Technology Differentiators
SPARK Matrix™: Mobile Engagement Automation
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