Master data management (MDM) is a solution that provides a view of enterprise data assets and retrieves a single view of enriched data by determining and matching it to master data from multiple sources. This master data includes uniform data sets of people, process, product, customer, suppliers, location, and business entities of other IT system. MDM cleans and enriches data sets ranging from unstructured to structured data sets into master data, as well as collating various data linked to business and data engineered to return answers to business questions.
Quadrant Knowledge Solutions’ Master Data Management market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides the strategic information for technology vendors to better understand the existing market and supporting their growth strategies, and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.
The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes ranking and positioning of the leading metadata management vendors with a global impact including – Ataccama, Contentserv, IBM, Informatica, Magnitude Software, PiLog, Profisee, Prospecta Software, Reltio, Riversand, SAP, Semarchy, Stibo systems, Syniti, Tamr, TIBCO Software, Viamedici, and Winshuttle.
According to Sreejith PS, Analyst at Quadrant Knowledge Solutions, “Master data management (MDM) unifies data from various systems, applications, and technologies, allowing for the resolving of significant data issues such as duplicate data, incorrect or out-of-date data, multiple versions of the same piece of information, non-uniform updating across the board, and more. MDM helps to resolve these data quality issues by offering consolidated centralized master data with analytics. Leading vendors offer functionalities such as flexible templates that supports all formats and allows data syncing and distribution across all channels, AI-powered capabilities, customized dashboards, customized use cases-based functionality and integrability with various environments. The offerings enable organization in transparency & accuracy and maintains consistency of data across various systems, such as ERP, EPM, and others”.
2022 Master data management SPARK Matrix
Source: Quadrant Knowledge Solutions

Table of Contents
Executive Overview
- Key Research Findings
Market Overview and Technology Trends
Factors Influencing Technology Development and Market Growth
Market Adoption Trends
Competition Landscape and Analysis
- Competitive Overview and Analysis
- Key Competitive Factors and Technology Differentiators
SPARK Matrix™: Master Data Management
Vendor Profiles
Research Methodologies
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