Quadrant Knowledge Solutions’ Customer Loyalty Solutions market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.
The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes the ranking and positioning of leading Customer Loyalty Solutions vendors with a global impact. The SPARK Matrix includes the analysis of vendors, including Annex Cloud, Bond Brand Loyalty, Braze, Brierley, Cheetah Digital, Clarus Commerce, Clutch, Collinson, Epsilon, ICF Next, Kobie, Merkle, Oracle, Punchh, Salesforce, SessionM, Tenerity, Tibco, Yotpo, and Zinrelo.
According to Priyanka Panhale, Analyst at Quadrant Knowledge Solutions “The ability to provide precise/personalized experiences and content to customers will help drive loyalty at a much faster pace. Loyalty vendors will focus on providing a robust and scalable platform to support innovation across loyalty programs. There will be a growing emphasis on using AI and machine learning to capture and operationalize behavioral, emotional, and transactional data in order to act on it in a meaningful way.”
2022 Customer Loyalty Solutions SPARK Matrix
Source: Quadrant Knowledge Solutions
Table of Contents
Executive Overview
- Key Research Findings
Market Overview and Technology Trends
Factors Influencing Technology Development and Market Growth
Market Adoption Trends
Competition Landscape and Analysis
- Competitive Overview and Analysis
- Key Competitive Factors and Technology Differentiators
SPARK Matrix™: Customer Loyalty Solutions Market
Vendor Profiles
Research Methodologies
Custom Research Service
Our custom research service is designed to meet the client’s specific requirements by providing customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:
- Detailed understanding of the industry structure, market participants, and value chain mapping
- Business potential and opportunities of target markets, economies, and industries
- Strategic planning and tactical opportunities
- Go to market strategies
