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The major technology disruptions to look for in 2022 & beyond

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Amazon’s Bezos to Face Unprecedented Protests During India Trip

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Strategic Performance Assessment & Ranking

SPARK Matrix™: Customer Data Platform (CDP), 2022

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Quadrant Knowledge Solutions’ Customer Data Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes the ranking and positioning of leading Customer Data Platform vendors with a global impact. The SPARK Matrix includes the analysis of vendors, including Acquia, ActionIQ, Adobe, Algonomy, Amperity, Ascent360, BlueConic, Commanders Act, Contactlab, CrossEngage, CSG, D4t4 Solutions, Informatica, Lytics, Microsoft, mParticle, NGDATA, Quaero (Cloudera), QuickPivot, Redpoint Global, Salesforce, SessionM, Tealium, Treasure Data, Twilio (Segment), and Upland BlueVenn.

According to Priyanka Panhale, Analyst at Quadrant Knowledge Solutions “The need to prioritize and leverage first-party data and drive personalized customer interactions in an omnichannel environment is increasing the adoption and growth of the CDP market. Organizations across industry sectors focusing on replacing traditional profile repositories with modern CDP solutions to improve marketing and CX strategies. CDP’s are emerging as a foundational technology and integral part for organization’s personalized customer experience strategies.”

2022 Customer Data Platform SPARK Matrix
Source: Quadrant Knowledge Solutions


Table of Contents

Executive Overview

  • Key Research Findings

Market Overview and Technology Trends

Factors Influencing Technology Development and Market Growth

Market Adoption Trends

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Key Competitive Factors and Technology Differentiators

SPARK Matrix™: Customer Data Platform Market

Vendor Profiles

Research Methodologies

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