Quadrant Knowledge Solutions’ Customer Data Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.
The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes the ranking and positioning of leading Customer Data Platform vendors with a global impact. The SPARK Matrix includes the analysis of vendors, including Acquia, ActionIQ, Adobe, Algonomy, Amperity, Ascent360, BlueConic, Commanders Act, Contactlab, CrossEngage, CSG, D4t4 Solutions, Informatica, Lytics, Microsoft, mParticle, NGDATA, Quaero (Cloudera), QuickPivot, Redpoint Global, Salesforce, SessionM, Tealium, Treasure Data, Twilio (Segment), and Upland BlueVenn.
According to Priyanka Panhale, Analyst at Quadrant Knowledge Solutions “The need to prioritize and leverage first-party data and drive personalized customer interactions in an omnichannel environment is increasing the adoption and growth of the CDP market. Organizations across industry sectors focusing on replacing traditional profile repositories with modern CDP solutions to improve marketing and CX strategies. CDP’s are emerging as a foundational technology and integral part for organization’s personalized customer experience strategies.”
2022 Customer Data Platform SPARK Matrix
Source: Quadrant Knowledge Solutions
Table of Contents
Executive Overview
- Key Research Findings
Market Overview and Technology Trends
Factors Influencing Technology Development and Market Growth
Market Adoption Trends
Competition Landscape and Analysis
- Competitive Overview and Analysis
- Key Competitive Factors and Technology Differentiators
SPARK Matrix™: Customer Data Platform Market
Vendor Profiles
Research Methodologies
Custom Research Service
Our custom research service is designed to meet the client’s specific requirements by providing a customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:
- Detailed understanding of the industry structure, market participants, and value chain mapping
- Business potential and opportunities of target markets, economies, and industries
- Strategic planning and tactical opportunities
- Go to market strategies
