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The major technology disruptions to look for in 2022 & beyond

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Amazon’s Bezos to Face Unprecedented Protests During India Trip

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Strategic Performance Assessment & Ranking

SPARK Matrix™: Cross-Channel Campaign
Management, 2022

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Quadrant Knowledge Solutions’ cross-channel campaign management market research
includes a detailed analysis of the global market regarding short-term and long-term growth
opportunities, emerging technology trends, market trends, and future market outlook. The
study provides a comprehensive market forecast analysis of the global market and the
overall market adoption rate as well. This research provides strategic information for
technology vendors to better understand the existing market, supporting their growth
strategies; and for users to evaluate different vendors’ capabilities, competitive
differentiation, and market position.
The research includes detailed competition analysis and vendor evaluation with the
proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading
Cross-channel campaign management vendors, with a global impact. The SPARK Matrix
includes an analysis of vendors, including Acoustic, Acquia, Algonomy, Bloomreach,
Bluecore, Braze, Dotdigital, Insider, Iterable, Mapp Digital, MoEngage, Optimove, Resulticks,
Sailthru, and Selligent Marketing Cloud
According to Nithin Bhaskaran, Analyst at Quadrant Knowledge Solutions “Cross-channel
campaign management platform adoption is continuously growing within the organizations
to improve the customer engagement process. With the changing customer behaviour and
buying patterns, the cross-channel campaign management platform is essential for
organizations to gain advanced customer insights and drive personalized customer
engagements in an omnichannel environment.”

2022 Cross-Channel Campaign Management SPARK Matrix
Source: Quadrant Knowledge Solutions

Table of Contents

Executive Overview

  • Key Research Findings

Market Overview and Technology Trends

Factors Influencing Technology Development and Market Growth

Market Adoption Trends

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Key Competitive Factors and Technology Differentiators

SPARK Matrix™: Cross-Channel Campaign Management

Vendor Profiles

Research Methodologies

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Our custom research service is designed to meet the client’s specific requirements by providing customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:

  • Detailed understanding of the industry structure, market participants, and value chain mapping
  • Business potential and opportunities of target markets, economies, and industries
  • Strategic planning and tactical opportunities
  • Go to market strategies

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