Communications Platform as a Service (CPaaS) provides customized real-time communication functionalities like SMS, MMS, VoIP, voice, video, and rich communication features that can easily be integrated into a user’s existing business application. CPaaS enables organizations to improve on parameters such as customer engagement, cost efficiency and customer service. The solution can also enable businesses to interact with and expand their customer bases as it is adaptable and flexible, specifically in case of SMBs.
Quadrant Knowledge Solutions’ Communications Platform as a Service (CPaaS) market research includes a detailed global market analysis, competitive landscape, functional capabilities, and market trends. It aims to provide strategic information for technology vendors to enhance their understanding of the market and support their growth strategies by evaluating different vendors’ capabilities, competitive differentiation, and market position.
The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes the ranking and positioning of the leading CPaaS vendors with a global impact, including 8×8, Alcatel-Lucent Enterprise, AT&T, Avaya, Bandwidth, CM.com, IMImobile, Infobip, IntelePeer, Kaleyra, LINK Mobility, MessageBird, Microsoft, Mitto, Plivo, Radisys, Route Mobile, Sinch, Soprano Design, Syniverse, TeleSign, Telnyx, Twilio, Vonage, Voximplant, and Zenvia.
According to Abhishek Ghosh, Research Analyst at Quadrant Knowledge Solutions, “Communications Platform as a Service (CPaaS) vendors continue to strengthen their offerings by investing in omnichannel capabilities and customer centricity to offer more enhanced and customized solutions that cater to the user’s individual business needs. CPaaS vendors are also working toward providing users with a more integrated solution where users can avail both CPaaS and contact center capabilities as per their business requirements. Communications Platform as a Service (CPaaS) helps users to enhance their customer experience when it comes to communication and better cater the end customers in real-time.”
2022 Communications Platform as a Service SPARK Matrix
Source: Quadrant Knowledge Solutions
Table of Contents
- Key Research Findings
Market Overview and Technology Trends
Factors Influencing Technology Development and Market Growth
Market Adoption Trends
Competition Landscape and Analysis
- Competitive Overview and Analysis
- Factors and Technology Differentiators
SPARK Matrix™: Communications Platform as a Service
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