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SPARK Matrix™: B2B Marketing Automation Platform, 2022

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Quadrant Knowledge Solutions’ B2B Marketing Automation Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position. The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading B2B Marketing Automation Platform vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including Act-on, Acquia, Adobe, BSI, Creatio, CRMNEXT, Freshworks, Hubspot, Insightly, Microsoft, Oracle, Pegasystems, SAP, Sage, Salesforce, SugarCRM, and Zoho.

According to Megha Rungta, Analyst at Quadrant Knowledge Solutions “B2B Marketing Automation Platform is continuously growing within organizations dedicated to improving conversations and engagement with high value leads in a cost-effective and timely manner. These platforms are already proving to be a significant revenue generator due to their ability to meet the need for personalization in the pursuit of potential sales and opportunities. In addition, many organizations are looking at embracing AI to optimize their marketing strategies. B2B Marketing Automation platforms offer insights for efficiently targeting, engaging, and measuring the best-fit accounts with revenue-based analytics and cross-channel engagement approaches.  Also,  identifying  high-value  leads  helps  organizations  generate  collaborative campaigns to provide a personalized buying experience.”

2022 B2B Marketing Automation Platform SPARK Matrix
Source: Quadrant Knowledge Solutions

Table of Contents

Executive Overview

  • Key Research Findings

Market Overview and Technology Trends

Factors Influencing Technology Development and Market Growth

Market Adoption Trends

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Factors and Technology Differentiators

SPARK Matrix™: B2B Marketing Automation Platform

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