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The major technology disruptions to look for in 2022 & beyond

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Amazon’s Bezos to Face Unprecedented Protests During India Trip

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Strategic Performance Assessment & Ranking

SPARK Matrix™: AdTech Platform, Q2 2023

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Quadrant Knowledge Solutions’ Advertising Technology (AdTech) Platform market research includes a detailed global market analysis, competitive landscape, functional capabilities, and market trends. It aims to provide strategic information for technology vendors to enhance their understanding of the market and support their growth strategies by evaluating different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading AdTech Platform vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including AdForm, Adobe, Amazon, Amobee, Bannerflow, Basis Technologies, Criteo, Freewheel, Google, Innovid, MediaMath, Mediaocean, Quantcast, Roku, Simpli.fi, Skai, The Trade Desk, Viant Technology, Xandr, Yahoo, and Zeta Global.

According to Prakhar Bansal, Analyst at Quadrant Knowledge Solutions “An AdTech Platform enables agencies, brands, and publishers to target, deliver and measure digital advertising performance across various channels including mobile, desktop, TV, video, social, display audio, digital out of home (DOOH) and others to attain a maximum audience reach.  An Ad tech platform combines the entire advertising ecosystem platform that involves media planning and buying, tracking, analyzing, audience segmentation, ad campaign optimization, & automation. Furthermore, the platform helps publishers to improve the overall revenue and advertisers to optimize return on investments through impactful audience campaigning.”

2023 AdTech Platform SPARK Matrix
Source: Quadrant Knowledge Solutions

Table of Contents

Executive Overview

  • Key Research Findings

Market Overview

Competitive Landscape and Analysis

  • Key Competitive Factors and Technology Differentiators

SPARK Matrix™: AdTech Platform, 2023

Vendor Profiles

Research Methodologies


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Our custom research service is designed to meet the client’s specific requirements by providing a customized, in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic to help companies successfully address business challenges. Our team of experienced consultants can help you achieve short-term and long-term business goals in the following ways:

  • Detailed understanding of the industry structure, market participants, and value chain mapping
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