Quadrant Knowledge Solutions’ Account-Based Marketing Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.
The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Account-Based Marketing Platform vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including 6sense, Adobe, Demandbase, Dun & Bradstreet, Jabmo, Leadfeeder, Leadspace, Madison Logic, MRP, RollWorks, Salesforce, TechTarget, Terminus, Triblio, and ZoomInfo.
According to Megha Rungta, Analyst at Quadrant Knowledge Solutions “ABM is a strategic approach to B2B marketing that allows marketing and sales teams to create engaging marketing campaigns to achieve shorter sales cycle and provide higher ROI and better customer experience. ABM platforms are dedicated to improving conversations and engagement with high-value accounts in a cost-effective and timely manner. As more B2B organizations realize the advantages of personalized and targeted marketing tactics to generate revenue and growth across several industry verticals, the ABM market is expanding quickly.” Megha further adds “ABM platform vendors are making significant investments in adding advanced functionalities to help organizations transform their businesses as the rise of e-commerce platforms and the rising popularity of privately-owned channels and the consequent rise in websites have significantly contributed to the surge in demand and growth of the industry.”
2023 Account-Based Marketing (ABM) Platform
Source: Quadrant Knowledge Solutions
Table of Contents
Executive Overview
- Key Research Findings
Market Overview
Competition Landscape and Analysis
- Competitive Overview and Analysis
- Key Competitive Factors and Technology Differentiators
SPARK Matrix™: Know Your Customer
Vendor Profiles
Research Methodologies
Custom Research Service
Our custom research service is designed to meet the client’s specific requirements by providing a customized, in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic in order to help companies successfully address business challenges. Our team of experienced consultants can help you achieve short-term and long-term business goals in the following ways:
- Detailed understanding of the industry structure, market participants, and value chain mapping
- Business potential and opportunities of target markets, economies, and industries
- Strategic planning and tactical opportunities
- Go-to-market strategies
