Quadrant Knowledge Solutions’ Account-Based Marketing Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.
The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Account-Based Marketing Platform vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including 6sense, Adobe, Demandbase, Dun & Bradstreet, Jabmo, Kwanzoo, Leadfeeder, Leadspace, Madison Logic, Zymplify, xiQ.Inc., Metadata.io, MRP, RollWorks, Salesforce, TechTarget, Terminus, and Triblio.
According to Megha Rungta, Analyst at Quadrant Knowledge Solutions “ABM is emerging as an essential platform within organizations dedicated to improving conversations and engagement with high-value accounts in a cost-effective and timely manner. Even though ABM is still in its early stages, it is already proving to be a significant revenue generator due to its ability to meet the need for personalization in the pursuit of potential sales and opportunities.” Megha further adds “ABM platform vendors are making significant investments in adding advanced functionalities to help organizations transform their businesses as the rise of e-commerce platforms and the rising popularity of privately-owned channels and the consequent rise in websites have significantly contributed to the surge in demand and growth of the industry.”
2022 Account-Based Marketing Platform SPARK Matrix
Source: Quadrant Knowledge Solutions
Table of Contents
Executive Overview
- Key Research Findings
Market Overview and Technology Trends
Factors Influencing Technology Development and Market Growth
Market Adoption Trends
Competition Landscape and Analysis
- Competitive Overview and Analysis
- Key Competitive Factors and Technology Differentiators
SPARK Matrix™: Account-Based Marketing Platform
Vendor Profiles
Research Methodologies
Custom Research Service
Our custom research service is designed to meet the client’s specific requirements by providing a customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:
- Detailed understanding of the industry structure, market participants, and value chain mapping
- Business potential and opportunities of target markets, economies, and industries
- Strategic planning and tactical opportunities
- Go to market strategies
