Advertising technology (Ad Tech) refers to the set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, video, and others to optimize ad campaign performance. Ad Tech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns towards reaching the target audience and gathering customer insights.
As part of the research “SPARK Matrix™: Ad Tech Platforms, 2022” Quadrant Knowledge Solutions conducted an in-depth analysis of major Digital Banking platform vendors by evaluating their products, market presence, and customer value proposition. Based on the analysis, the study provides competition analysis and ranking of the leading vendors in the form of SPARK Matrix. The evaluation is based on the primary research with expert interviews, analysis of use cases, and Quadrant’s internal analysis of the overall Digital Banking platforms market. The SPARK Matrix includes analysis of vendors, including The Trade Desk, Google, Amobee, Adobe, Media Math, Adform, Skai, Roku, Centro, Amazon, Xandr, Criteo, Zeta Global, Media Ocean, Beeswax, Innovid, Yahoo, Viant Technology, and Bannerflow.
Quadrant Knowledge Solutions research analyzes market dynamics, growth opportunities, emerging technology trends, and the vendor ecosystem of the global market. This research provides strategic information for technology vendors to better understand the market supporting their growth strategies and for users to evaluate different vendor capability, competitive differentiation, and market position.
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