Customer loyalty solution facilitates businesses in creating and implementing compelling loyalty programs that reward customers with rebates, discounts, freebies, and other incentives.’ The solution helps organizations drive measurable results by enabling omnichannel communication with customers and influencing their purchase decisions. Depending on the vendor’s ability, the solution may enable organizations to drive customer loyalty and retention across B2B, B2C, and B2E segments.
As part of the research “SPARK Matrix™: Customer Loyalty Solutions, 2022” Quadrant Knowledge Solutions conducted an in-depth analysis of major customer loyalty solutions vendors by evaluating their products, market presence, and customer value proposition. Based on the analysis, the study provides competition analysis and ranking of the leading vendors in the form of SPARK Matrix. The evaluation is based on the primary research with expert interviews, analysis of use cases, and Quadrant’s internal analysis of the overall customer loyalty solutions market. The SPARK Matrix evaluation examined SessionM and twenty other vendors including Annex Cloud, Bond Brand Loyalty, Braze, Brierley, Cheetah Digital, Clarus Commerce, Clutch, Collinson, Epsilon, ICF Next, Kobie, Merkle, Oracle, Punchh, Salesforce, Tenerity, Tibco, Yotpo, and Zinrelo.
Quadrant Knowledge Solutions research analyses market dynamics, growth opportunities, emerging technology trends, and the vendor ecosystem of the global market. This research provides strategic information for technology vendors to better understand the market supporting their growth strategies and for users to evaluate different vendor capability, competitive differentiation, and market position.
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