Customer Identity and Access Management (CIAM) solutions are highly scalable and secure platforms for managing customer identities from digital registration to customer profile management, providing authentication and access management. CIAM offers advanced customer insights and intelligence that enables marketers to implement effective marketing strategies, improve promotional campaigns, drive customer engagement, enhance customer experience, among others. A typical CIAM solution includes social and traditional login and registration, customer profile management, single sign-on, access management, customer engagement features and customer insights.
Quadrant Knowledge Solutions’ recent study of the “Customer Identity and Access Management (CIAM) Market Outlook” analyzes market dynamics, opportunities and the vendor ecosystem of the market. This study provides strategic analysis of the CIAM market in terms of short-term and long-term growth opportunities. The study also provides detailed market forecast analysis of the CIAM market in various geographical regions and industry segments. The CIAM market outlook research helps companies formulate growth strategies by identifying growth prospects, market trends, market drivers and challenges in a high-growth market.
Further research provides detailed competitive positioning and supplier landscape analysis of major CIAM vendors including Auth0, ForgeRock, Gigya, IBM, Janrain, LoginRadius, Microsoft, Oracle, Ping Identity, Stormpath and UnboundID.
Janrain Is Recognized As the Technology Leader in the CIAM Market
As part of the research on “Customer Identity and Access Management (CIAM) Market Outlook,” Quadrant’s competitive landscape analysis of the CIAM market compares the vendors’ technological capabilities in providing different CIAM applications. Quadrant research analyzed vendors in terms of product capabilities, customer impact, ease of use, sophistication of technology, visionary innovation and future roadmap.
According to research findings, Janrain is recognized as the technology leader in the CIAM market driven by a superior technology platform, comprehensive features and compelling future roadmap. Janrain’s cloud-based CIAM platform is well recognized by global enterprise companies in managing customer identities, driving engagements and improving customer experience.
Janrain is one of the original pioneers of the CIAM category, including offering a social login solution using an existing identity from leading social networks, such as Facebook, Twitter, Google+ and others. The company is the first to offer social login for mobile devices, as well as to introduce a comprehensive SaaS-based user registration solution. Janrain also leads the industry in unifying customer social profile data, online behavior, third-party application data and offline information into a single platform.
“Driven by digital transformation and widespread adoption of smart devices, users are looking for a consistent brand experience across web channels and multiple devices,” said Piyush Dewangan, Research Manager, Quadrant Knowledge Solutions. “Janrain’s CIAM solution with advanced customer insights helps brands gain deeper understanding of customer behavior and drive better customer engagement for a satisfying brand experience.”
Janrain’s Capability in Customer Identity and Access Management (CIAM) Solution
Janrain’s CIAM solution includes all major required features, including customer engagement to acquisition and profile management to customer intelligence, to help strengthen a company’s personalized marketing programs. Janrain’s CIAM solution includes the following:
Registration and Login
Janrain’s Social Login helps brands improve customer registration rates, minimize barriers to website access and provide a smooth user registration experience. It collects permission-based user identity data, such as customer preferences, activities and interests, helping brands drive personalized experiences for building deeper relationship and brand loyalty. The company also supports traditional registration and provides customizable registration forms, profile pages, account creation flows, password management and field validation to match an organization’s unique requirements.
Janrain’s unique account linking feature helps brands link a customer’s multiple social identities into a single account, enabling improved quality of customer data. Janrain’s social login solution is optimized for all devices and provides customizable interfaces with an intuitive visual editor to match size, orientation, style, colors and fonts for social login interfaces.
Janrain’s cloud-based CIAM solution automatically collects customer data (from social login and registration forms), and stores and manages the customer profile database related to demographic, psychographic, behavioral and social graph data. Janrain’s customer profile data management solution includes:
- User-friendly dashboard interfaces that allow users to easily view and edit individual customer records.
- Automatic updates on customer profile database based on social login with fresh profile records.
- Importing of legacy and other third-party customer data from an existing database for historical customer intelligence.
- Segmentation tool that segments customer profile data based on behavior, traits and preferences. Janrain enables brands to assign pre-defined segments such as generation sector, social user frequency, continent, age, education, engagement levels, influencer, employment status, interests and others into each customer record. This allows brands to perform personalized marketing and branding campaigns targeted at specific customer segments for repeat purchase and maximized lifetime value.
- API-driven architecture that allows managed data integrations (e.g., email service providers, CMS vendors and data management platforms, etc.).
- Highest security of customer profile database to maintain compliance with data privacy and security laws evidenced by a clean SOC 2 Type II report, Privacy Shield, ISO 27001 certified, HIPAA and COPPA compliant. Janrain’s encryption of data at rest ensures data is inaccessible to unauthorized people in the event of a data breach.
Janrain Single Sign-On (SSO) enables customers to log in or register once and experience a frictionless experience in navigating to multiple websites without needing to log in again. Janrain supports SSO for both social login and registration. Janrain’s security features include whitelisting and real-time domain verification that ensure security of SSO networks and protect access to sensitive data.
Customer Engagement Solution
Janrain’s Customer Engagement helps brands drive customer participation with a wide range of innovative engagement tools. The company offers over 40 engagement applications, several off-the-shelf visualizations, and custom visualization tools enabling customers to interact with brands anytime, anywhere and across all devices. Global brands are using Janrain’s engagement platform to drive the next generation of consumer interaction for improved customer satisfaction and brand loyalty, while increasing the number of unique visitors, traffic and time on site. It also enables brands to build comprehensive customer profiles with fully integrated social application and visualizations.
Janrain’s engagement solutions includes social curation, commenting, live chat, online voting, social DVR, social trending, ratings & reviews, mobile and second screen experiences, user activity, talent Q&A, social TV, online campaigns and events, social sharing and others.
Janrain’s CIAM solution offers advanced customer insights helping brands to deploy personalized and targeted branding strategies to foster stronger relationships and improve customer lifetime value. Janrain’s intuitive and web-based dashboard enables users to visualize and segment customers based on profile attributes. Customer insights such as social login trends, activities, registration events and social sharing metrics help brands to make better decisions for maximum impact.
Janrain supports integration with popular marketing technologies including email marketing system, marketing automation, web analytics, content management system (CMS), customer relationship management (CRM), data management platforms (DMPs), e-commerce and other technologies.
In today’s digital age almost every customer owns at least one smart device and uses social media networks, such as Facebook, LinkedIn, Twitter or Google+. Customers are now interacting with online businesses in a variety of digital channels and expect a consistent user experience across all channels. Customer experience is now the highest factor in determining the success of a company, which means companies looking for a competitive advantage are increasingly adopting CIAM solutions for managing customer identities to gain a deeper understanding of individual customer behavior for personalized offerings. Unlike the traditional approach of marketing strategies based on user groups (age/country/lifestyle), the right CIAM solution enables personalized experiences based on individual user data and analysis – in real time. The CIAM personalization approach offers brands a new way of driving customer engagements and in winning long-lasting loyalty.
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