B2B Price Optimization and Management Application is a platform that enables organizations to create efficient omnichannel pricing strategies as well as optimize and execute them at scale with ease, bringing precision and perfection to their pricing procedures. The platform utilizes customer data and historical pricing data to provide deep insights, enabling organizations to make informed decisions and efficiently manage and optimize their pricing strategies.
As part of the research “SPARK Matrix™: B2B Price Optimization and Management Application, 2022” Quadrant Knowledge Solutions conducted an in-depth analysis of major B2B Price Optimization and Management Application vendors by evaluating their products, market presence, and customer value proposition. Based on the analysis, the study provides competition analysis and ranking of the leading vendors in the form of SPARK Matrix. The evaluation is based on the primary research with expert interviews, analysis of use cases, and Quadrant’s internal analysis of the overall B2B Price Optimization and Management Application platforms market. The SPARK Matrix evaluation examined Periscope by McKinsey and thirteen other vendors including Bubo.AI, Model N, Nomis Solutions, PriceEdge, Pricefx, Pricemoov, PROS, SPOSEA, Syncron, Vendavo, Vistaar, Vistex, and Zilliant.
Quadrant Knowledge Solutions research analyzes market dynamics, growth opportunities, emerging technology trends, and the vendor ecosystem of the global market. This research provides strategic information for technology vendors to better understand the market supporting their growth strategies and for users to evaluate different vendor capability, competitive differentiation, and market position.
Read more: mckinsey.com