Quadrant Knowledge Solutions’ market insights research on Digital Commerce Platform platforms provides a detailed insight to users about the significant role of a metaverse in enhancing the shopping experience that helps organizations to personalize various commerce platform contents.
Customer behaviour has definitely changed dramatically as a result of the digital age. The coronavirus pandemic has accelerated this change. People are doing more work, shopping, taking classes, attending meetings, and hosting events online. As a result, the metaverse represents a huge opportunity for brands to reach out to new audiences, capitalize on a potential revenue source, and boost consumer confidence.
Many e-commerce giants have already started implementing metaverse in their shopping sites. Some eCommerce has introduced AR tools that enable users to see how a particular product will look in their house. Even clothing brands have introduced personalized shopping through the metaverse. As new technology is discovered, new features emerge, allowing online and offline commerce to coexist. The recent surge in interest in augmented reality and virtual reality ensures the quality and fit of a product prior to purchase.
According to Ganesh Sakhare, Analyst at Quadrant Knowledge Solutions, “The metaverse is still in the development phase, There is no all-encompassed solution for metaverse till now for the customer to rely on. But by adding immersive, multi-dimensional layers to commerce, customers will be able to gain an authentic experience. Metaverse can transform commerce from 2D static product catalogs to 3D rendered store displays that would deliver real-time experiences to the consumers. Metaverse can offer a hyper-personalized experience by bridging the gap between the immersiveness of physical retailing and online shopping. ”
Author: Ganesh Sakhare, Analyst at Quadrant Knowledge Solutions.
