Personalization platform enables marketers and CX professionals to deliver a tailored and relevant experience to their customers based on their personal, behavioral, intent, purchase history and contextual information about each individual. The personalization platform is typically used for three major use cases including marketing & advertising, digital commerce, and customer experience. The personalization platform includes comprehensive capabilities to capture comprehensive customer data to create a unified customer profile for each customer. Depending on the vendors’ capabilities, customer data capture and management are performed through an integrated customer data platforms (CDP) or other data management tools. The platform includes a personalization engine with capabilities for segmentation, targeting, A/B testing & optimization, triggered messaging, personalized recommendations, and analytics & insights.
Quadrant Knowledge Solutions Personalization Platforms Market Outlook research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Personalization Platforms vendors with the global impact. The positioning is based on the vendors’ performance in various performance parameters on the categories of Technology Excellence and Customer Impact. Personalization Platforms SPARK Matrix includes analysis of the leading vendors, including Acquia, Adobe, Boxever, Certona, Dynamic Yield, Emarsys, Episerver, Evergage, IgnitionOne, Monetate, Oracle, Qubit, Reflektion, and RichRelevance.
Personalization Platforms Market Outlook research provides strategic information to the market participants and users who are responsible for strategic planning, marketing, sales, and purchasing personalization platforms. The research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides detailed vendor evaluation and competition analysis and vendor ranking in the form of Quadrant’s proprietary SPARK Matrix Analysis.
Table of Contents
Executive Overview
- Personalization Platforms Market Overview
- Key Research Findings
Market Background, Key Technology Trends, and Market Drivers
Market Adoption and Deployment Trends
Regional Trends and Forecasts
Industry Vertical Trends and Forecasts
Competition Analysis & SPARK Matrix
- Competition Analysis
- Competitive Factors and Technology Differentiators
- Leading Vendor Profiles and Analysis
- SPARK Matrix: Personalization Platforms Market
Research Methodologies
Personalization Platforms Market Outlook is a part of Quadrant’s Customer Experience & Commerce practice.
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