Digital Commerce platforms help organizations to trade, distribute, and manage goods and services, and conduct sales, operations, and marketing activities through websites, mobile applications, and commerce infrastructure. Depending on the vendor capability the platform may offer comprehensive commerce capabilities for B2B, B2C, B2B2C, C2C (consumer to consumer), and C2B (consumer to business) models. To cater various business segments digital commerce platforms may provide out-of-the-box capabilities such as storefronts, product catalog navigation, product pages, shopping carts, check-out, and customer account for ease of use and enhanced purchase experience. In order to serve unanticipated business and customer needs, many digital commerce platforms are playing a vital role in developing a strong and secure business ecosystem as well as gain real-time, actionable intelligence.
As part of the research “SPARK Matrix™: B2C Digital Commerce Platform, 2022” Quadrant Knowledge Solutions conducted an in-depth analysis of major B2C digital commerce platform vendors by evaluating their products, market presence, and customer value proposition. Based on the analysis, the study provides competition analysis and ranking of the leading vendors in the form of SPARK Matrix. The evaluation is based on the primary research with expert interviews, analysis of use cases, and Quadrant’s internal analysis of the overall B2C digital commerce platform market. The SPARK Matrix evaluation examined HCL Software and fifteen other vendors including 2Checkout (Verifone), Adobe, BigCommerce, cleverbridge, commercetools, Elastic Path, Kibo, Kooomo, Optimizely, Oracle, Salesforce, SAP, Shopify, Sitecore, and VTEX.
Quadrant Knowledge Solutions research analyses market dynamics, growth opportunities, emerging technology trends, and the vendor ecosystem of the global market. This research provides strategic information for technology vendors to better understand the market supporting their growth strategies and for users to evaluate different vendor capability, competitive differentiation, and market position.
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