Digital Adoption Platform (DAP) helps users become proficient and fully utilize an application, ensuring a successful digital transformation. Organizations leverage insights from digital adoption platforms to optimize business processes, increase ROI, and grow revenue. The platform typically performs functions such as in-app guidance, analytics, automation, and governance to deliver a personalized experience across multiple applications.

Quadrant Knowledge Solutions’ Digital Adoption Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides the strategic information for technology vendors to better understand the existing market and supporting their growth strategies, and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes ranking and positioning of the leading Digital Adoption Platform vendors with a global impact including – Appcues, AppLearn, Apty, Chameleon, InsideBoard, Lemon Learning, MyGuide by EdCast, Newired, OnScreen, Pendo, Skyllful, Toonimo, tts GmbH, Userlane, WalkMe, Whatfix, and Ziplyne.

According to Manish Chand Thakur, Analyst at Quadrant Knowledge Solutions, “DAP will become more prevalent, playing a crucial role in expediting an organization’s digital transformation journey. With a focus on customer and employee experience, enterprises should seek a DAP provider that can increase productivity, improve employee capability, enhance user experience, reduce customer queries, and ensure successful digital adoption. Vendors are improving their workflow automation capabilities, such as AI-driven analytics and machine learning algorithms, to evaluate usage patterns and pair them with executable chatbots to enhance end-user experience.”

2021 Digital Adoption Platform SPARK Matrix
Source: Quadrant Knowledge Solutions


Table of Contents

Executive Overview

  • Key Research Findings

Market Overview and Technology Trends

Factors Influencing Technology Development and Market Growth

Market Adoption Trends

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Key Competitive Factors and Technology Differentiators

SPARK Matrix™: Digital Adoption Platform, Market

Vendor Profiles

Research Methodologies


Custom Research Service

Our custom research service is designed to meet the client’s specific requirements by providing customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:

  • Detailed understanding of the industry structure, market participants, and value chain mapping
  • Business potential and opportunities of target markets, economies, and industries
  • Strategic planning and tactical opportunities
  • Go to market strategies