Quadrant Knowledge Solutions’ Customer Journey Mapping (CJM) market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Customer Journey Mapping (CJM) vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including Adobe, Capsifi, Clarivate, Custellence, Gainsight, Mavim, MEGA International, Microsoft, Miro, Oracle, Pegasystems, Quadient, Salesforce, Signavio, Smaply, Software AG, Strativity, SuiteCX, and UXPressia.

2021 Customer Journey Mapping (CJM) SPARK Matrix
Source: Quadrant Knowledge Solutions

CJM_SPARK Matrix_Image_2021


Table of Contents

Executive Overview

  • Key Research Findings

Market Overview and Technology Trends

Factors Influencing Technology Development and Market Growth

Market Adoption Trends

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Key Competitive Factors and Technology Differentiators

SPARK Matrix™: Customer Journey Mapping (CJM) Market

Vendor Profiles

Research Methodologies

Custom Research Service

Our custom research service is designed to meet the client’s specific requirements by providing customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:

  • Detailed understanding of the industry structure, market participants, and value chain mapping
  • Business potential and opportunities of target markets, economies, and industries
  • Strategic planning and tactical opportunities
  • Go to market strategies