A Customer Data Platform (CDP) centralizes data collection from multiple sources, performs data cleansing, and unifies customer profile to create a unified, persistent customer profile database. The database is accessible to other systems for marketing, customer service, and customer experience management.

The global B2C Customer Data Platforms research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market in various geographical regions, revenue type, and industry segmentation. This research provides strategic information for technology vendors to better understand the market supporting their growth strategies and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

Quadrant Knowledge Solutions Enterprise Fraud Management research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading vendors with a global impact. The positioning is based on the vendors’ performance in various performance parameters on the categories of Technology Excellence and Customer Impact. The B2C CDP SPARK Matrix includes analysis of the leading vendors, including Acquia AgilOne, ActionIQ, Amperity, Ascent360, BlueConic, BlueVenn, Contactlab, CrossEngage, D4t4 Solutions, Evergage, Lytics, Manthan Systems, mParticle, NGDATA, Quaero, QuickPivot, Redpoint Global, SessionM, Tealium, and Zylotech


Table of Contents

Executive Overview

  • Key Research Findings

Market Overview, Key Trends, and Market Drivers

Market Adoption and Deployment Trends

Key Market Drivers and Trends

Regional Trends and Forecasts

Industry Forecasts and Trends

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Key Competitive Factors and Technology Differentiators

SPARK Matrix™: B2C Customer Data Platforms (CDP) Market

Vendors Profile

Research Methodologies

Customer Data Platforms research is a part of Quadrant’s Customer Experience and Commerce practice.


Custom Research Service

Our custom research service is designed to meet the client’s specific requirement by providing customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:

  • Detailed understanding of the industry structure, market participants and value chain mapping
  • Business potential and opportunities of target markets, economies, and industries
  • Strategic planning and tactical opportunities
  • Go to market strategies