Personalization platform enables marketers and CX professionals to deliver a tailored and relevant experience to their customers based on their personal, behavioral, intent, purchase history and contextual information about each individual. The personalization platform is typically used for three major use cases including marketing & advertising, digital commerce, and customer experience. The personalization platform includes comprehensive capabilities to capture comprehensive customer data to create a unified customer profile for each customer. Depending on the vendors’ capabilities, customer data capture and management are performed through an integrated customer data platforms (CDP) or other data management tools. The platform includes a personalization engine with capabilities for segmentation, targeting, A/B testing & optimization, triggered messaging, personalized recommendations, and analytics & insights.

Personalization engine platforms by Quadrant Knowledge Solutions

Quadrant Knowledge Solutions Personalization Platforms Market Outlook research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Personalization Platforms vendors with the global impact. The positioning is based on the vendors’ performance in various performance parameters on the categories of Technology Excellence and Customer Impact. Personalization Platforms SPARK Matrix includes analysis of the leading vendors, including Acquia, Adobe, Boxever, Certona, Dynamic Yield, Emarsys, Episerver, Evergage, IgnitionOne, Monetate, Oracle, Qubit, Reflektion, and RichRelevance.

Personalization Platforms Market Outlook research provides strategic information to the market participants and users who are responsible for strategic planning, marketing, sales, and purchasing personalization platforms. The research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides detailed vendor evaluation and competition analysis and vendor ranking in the form of Quadrant’s proprietary SPARK Matrix Analysis.


Table of Contents

Executive Overview

  • Personalization Platforms Market Overview
  • Key Research Findings

Market Background, Key Technology Trends, and Market Drivers

Market Adoption and Deployment Trends

Regional Trends and Forecasts

Industry Vertical Trends and Forecasts

Competition Analysis & SPARK Matrix 

  • Competition Analysis
  • Competitive Factors and Technology Differentiators
  • Leading Vendor Profiles and Analysis
  • SPARK Matrix: Personalization Platforms Market

Research Methodologies

Personalization Platforms Market Outlook is a part of Quadrant’s Customer Experience & Commerce practice.


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Our custom research service is designed to meet the client’s specific requirement by providing customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:

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  • Strategic planning and tactical opportunities
  • Go to market strategies