As one of the most prominent market research and consulting firms, we understand that Customer Experience (CX) strategy  has never been more important in the world of modern marketing, especially post-covid Digitization, uncertainties & changing dynamics of the market. It is becoming absolutely important to create an omnichannel, fast, personalized, and secure online experience for your customers throughout and beyond their customer journey. Given this need, marketing and IT are collaborating like never before. Companies are leveraging the powers of AI, ML, and analytics in marketing technologies (MarTech) to build successful CX. 


However, knowing what a good CX, Customer Experience Strategy looks like and delivering the same are two different things. While choosing the right MarTech stack, the companies face several challenges given the thousands of choices in platforms, tools, and applications.

CX and MarTech

Without proper knowledge of the digital landscape, this process can become quite overwhelming. Guidance from market research and consulting firms fill this knowledge gap. That is where Quadrant Knowledge Solutions can be a helping hand for you. Our strategic technology research, Marketing Technology Insights, custom research, and consulting services enable you with enough knowledge to make the right choices in technology and strategic planning in this dynamic and complex business environment. The results are profitability and loyalty.

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SPARK Matrix

Strategic Performance Assessment and Ranking

Quadrant Knowledge Solutions’ SPARK Matrix provides a snapshot of the market positioning of the key market participants. SPARK Matrix representation provides a visual representation of market participants and provides strategic insights on how each supplier ranks related to their competitors, with respect to various performance parameters based on the category of technology excellence and customer impact.
SPARK Matrix