Strategic Business
& Growth Advisory
Services

Our strategic research and consulting deliverable are designed to provide
comprehensive information and strategic insights to our clients enabling
them to achieve business transformation goals.

Consulting

Subscription
Services

Content Strategy
Services

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Blog & insights

Podcast

TechTalk Series

Our strategic research and consulting deliverable are designed
to provide comprehensive information and strategic insights to
our clients enabling them to achieve business transformation goals.

Blog

The major technology disruptions to look for in 2022 & beyond

Our strategic research and consulting deliverable are designed to provide comprehensive information and strategic insights to our clients enabling them to achieve business transformation goals.

Podcast

TechTalk Series

Our strategic research and consulting deliverable are designed
to provide comprehensive information and strategic insights to
our clients enabling them to achieve business transformation goals.

Competitive Intelligence

Competitive Intelligence

Amazon’s Bezos to Face Unprecedented Protests During India Trip

Promise scholarships cover up to full college tuition for students who’ve attended New Haven Public Schools during some or all of their K-12 years, and the organization also provides scholarship recipients with advice, mentorship, career skill workshops, and connections to paid summer internships in New Haven — many of which are based at Yale.
Strategic Performance Assessment & Ranking

2022 SPARK Matrix for Personalization by Quadrant Knowledge Solutions 

SHARE

Share on facebook
Share on twitter
Share on linkedin
Share on email

  • The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading Personalization Platform for business developers vendors   

Quadrant Knowledge Solutions announced today that it has published a SPARK Matrix analysis of the personalization platform for the business developers market.  

The Quadrant Knowledge Solutions SPARK Matrix™: Personalization Platform includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading Personalization Platform for Business Developers vendors in the form of its SPARK Matrix. It gives strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.  

“Personalization Platform is continuously growing as customers are increasingly gravitating towards highly personalized experiences. Organizations are increasingly focusing on providing the same by enhancing their customer experience through unique offerings and individualized customer engagement strategies. The platform is already proving to be a significant revenue generator with its ability to track customer data to offer best practices while sending recommendations and relevant, targeted content through digital advertisements in real-time. Organizations are employing personalization platforms to create customer profiles based on their predicted intent and behavior to deploy tailored customer engagement through context-based offers, customized website content, personalized buying options, relevant push notifications and emails, and product recommendations.” Says Prakhar Bansal, Analyst at Quadrant Knowledge Solutions.  

Personalization platform enables organizations to optimize customer engagement and assist marketing initiatives centered on delivering a contextual experience for each individual customer. It leverages customer data such as previous interaction, intent, and buying behavior to customize messaging across all customer touchpoints. The personalization platform helps identify and deliver relevant content to enhance customer satisfaction through the entire customer journey.  

The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes analysis of vendors, including Acoustic, Adobe, Algonomy, Attraqt, Coveo, Dynamic Yield, Insider, Kibo, Nosto, Optimizely, Oracle, Salesforce, SAP, Sitecore, SiteSpect, and Yusp. 

About Quadrant Knowledge Solutions 

Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients as a strategic knowledge partner in achieving business transformation goals with Strategic Business and Growth Advisory Services. Quadrant’s research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.  

For more available research, visit: https://quadrant-solutions.com/market-research/ 

Media Contacts: 

Quadrant Knowledge Solutions 

Riya Mehar 
rmehar@quadrant-solutions.com