- The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading Personalization Platform for business developers vendors
Quadrant Knowledge Solutions announced today that it has published a SPARK Matrix analysis of the personalization platform for the business developers market.
The Quadrant Knowledge Solutions SPARK Matrix™: Personalization Platform includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading Personalization Platform for Business Developers vendors in the form of its SPARK Matrix. It gives strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.
“Personalization Platform is continuously growing as customers are increasingly gravitating towards highly personalized experiences. Organizations are increasingly focusing on providing the same by enhancing their customer experience through unique offerings and individualized customer engagement strategies. The platform is already proving to be a significant revenue generator with its ability to track customer data to offer best practices while sending recommendations and relevant, targeted content through digital advertisements in real-time. Organizations are employing personalization platforms to create customer profiles based on their predicted intent and behavior to deploy tailored customer engagement through context-based offers, customized website content, personalized buying options, relevant push notifications and emails, and product recommendations.” Says Prakhar Bansal, Analyst at Quadrant Knowledge Solutions.
Personalization platform enables organizations to optimize customer engagement and assist marketing initiatives centered on delivering a contextual experience for each individual customer. It leverages customer data such as previous interaction, intent, and buying behavior to customize messaging across all customer touchpoints. The personalization platform helps identify and deliver relevant content to enhance customer satisfaction through the entire customer journey.
The research includes a detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes analysis of vendors, including Acoustic, Adobe, Algonomy, Attraqt, Coveo, Dynamic Yield, Insider, Kibo, Nosto, Optimizely, Oracle, Salesforce, SAP, Sitecore, SiteSpect, and Yusp.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients as a strategic knowledge partner in achieving business transformation goals with Strategic Business and Growth Advisory Services. Quadrant’s research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
For more available research, visit: https://quadrant-solutions.com/market-research/
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