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2022 SPARK Matrix for Customer Data Platform by Quadrant Knowledge Solutions

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23 June 2022: Quadrant Knowledge Solutions announced today that it has published a SPARK Matrix analysis of the global Customer Data Platform market.

The Quadrant Knowledge Solutions SPARK Matrix™: Customer Data Platform includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading Customer Data Platform vendors in the form of its SPARK Matrix. It gives strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.

According to Priyanka Panhale, Analyst at Quadrant Knowledge Solutions “The need to prioritize and leverage first-party data and drive personalized customer interactions in an omnichannel environment is increasing the adoption and growth of the CDP market. Organizations across industry sectors focusing on replacing traditional profile repositories with modern CDP solutions to improve marketing and CX strategies. CDP’s are emerging as a foundational technology and integral part for organization’s personalized customer experience strategies.”

Quadrant Knowledge Solutions defines a CDP as: A Customer Data Platform (CDP) centralizes data collection from multiple channels and sources, performs data cleansing and identity resolution, and unifies customer profiles to create a unified, persistent customer profile database. The database is accessible to other systems for marketing, customer service, and customer experience management. A CDP platform integrates data from first-party, second-party, and third-party sources, such as websites, web forms, social media, emails, eCommerce channels, CRM, DMP, POS systems, and such others. It integrates a variety of customer data types, including personal, demographic, behavioral, transactional, engagement, device data, and such others. The CDP stitches comprehensive structured and unstructured data together, performs analytics to create a persistent profile for individual customers, and creates micro-segments of various customer types. This, in turn, enables marketers to execute effective marketing campaigns for exceptional customer experiences across the interaction channels and touchpoints.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes the ranking and positioning of leading Customer Data Platform vendors with a global impact. The SPARK Matrix includes the analysis of vendors, including Acquia, ActionIQ, Adobe, Algonomy, Amperity, Ascent360, BlueConic, Commanders Act, Contactlab, CrossEngage, CSG, D4t4 Solutions, Informatica, Lytics, Microsoft, mParticle, NGDATA, Quaero (Cloudera), QuickPivot, Redpoint Global, Salesforce, SessionM, Tealium, Treasure Data, Twilio (Segment), and Upland BlueVenn.

About Quadrant Knowledge Solutions

Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients as a strategic knowledge partner in achieving business transformation goals with Strategic Business and Growth Advisory Services. Quadrant’s research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.

For more available research, visit: https://quadrant-solutions.com/market-research/ 

Media Contacts:

Quadrant Knowledge Solutions

Riya Mehar
rmehar@quadrant-solutions.com