Customer Identity and Access Management (CIAM) Market Outlook

This research service provides strategic analysis of global customer identity and access management (CIAM) market. Detailed analysis of market forecast and competitive positioning analysis is provided for CIAM market segments including global regions, industry verticals, deployment type, customer type and such others. The base year is 2015 and forecasted year is 2016-2020

Overview – Customer Identity and Access Management (CIAM) Market 

Customer identity and Access Management (CIAM) is a highly scalable and secure platform for managing digital customer identities from digital registration to customer profile management, providing authentication and access management. CIAM offers advanced customer insights and intelligence enabling marketers to implement effective marketing and promotion campaigns.

A typical CIAM platform offers following applications:

  • Customer Login and Registration
  • Customer Profile Management
  • Authentication
  • Single Sign-on
  • Access Management
  • Customer Insights and intelligence

Traditional identity and access management (IAM) were designed for managing identities of internal employees’ and business partners. This worked well as a secure platform for managing thousands of identities and its access governance. It was designed mainly for security and not for scalability. However when it comes to customer idcustomer identity and access management ciam market outlook_quadrant solutionsentities in today’s digital world, it requires scalability in millions and billions of identities. Hence traditional IAM is not appropriate for managing customer’s identity and access management. Hence today’s IT professionals are increasingly turning into Customer Identity and Access Management (CIAM) solutions.

Widespread adoption of social networks and enhanced usage of connected smart devices are leading to complexity in the digital marketplace. Today’s customer are now interacting with online businesses in a variety of digital channels including web browsers, mobile browsers, mobile apps, and such others and expect a consistent user experience across these channels.

Customers are the driving force in adopting CIAM solutions. The platform helps organisations provide its customer a consistent brand experiences across web channels and multiple devices. Unlike never before customer experience is now the greatest factor determining the success of a firm. CIAM platform offers advanced customer insights for deeper understanding of customer behaviour and hence drives better customer engagement for most satisfying brand experience.

Customer Identity and access management (CIAM) Market Outlook research provides strategic information to the market participants and users which are responsible for strategic planning, marketing, sales, and purchasing CIAM solutions.

This study provides strategic analysis of CIAM market in terms of short-term and long-term growth opportunities. The study provides detailed market forecast analysis of CIAM market in various geographical regions and industry segments. This research service helps companies formulate growth strategies by identifying growth prospects, market trends, market drivers, and challenges in a high-growth booming market.

Strategic Insights – Customer Identity and Access Management (CIAM) Market

This research services address key strategic questions, such as

  • What are the short term and long term growth opportunities for CIAM market?
  • How CIAM is different from traditional employee based IAM solutions?
  • How are the future growth opportunities for different CIAM market segments?
  • Which industry segments offer the maximum growth opportunities?
  • What are the major factors driving and inhibiting the market growth?
  • How are the market positioning of the leading suppliers in the global CIAM market?
  • What are the key strategic issues of the market with a technology users and suppliers perspective?
  • What are the major trends that are influencing the market growth and technology development?

Table of Contents – CIAM Market Outlook

Executive Overview

  • Key Findings
  • Market Characteristics and Analysis
  • IAM versus CIAM solution
  • In-house development versus commercial CIAM Solution


  • Market Definition
  • Segmentation
  • Research Scope
  • Currency Exchange Rates
  • Market Size and Forecast Definition

Drivers & Restraints

  • Key Factors Driving the Market Growth
  • Key Factors Restraining the Market Growth

Strategic Technology and Market Trends

  • Top Predictions, Trends, and Future of CIAM Market

Market Forecast Analysis

  • Market Forecast Analysis – Total Market
  • Market Forecast Analysis by Revenue Type
    • On-premise
    • CIAM-as-a-Service
  • Market Forecast Analysis by Regions
    • North America
    • Europe, Middle East and Africa
    • Asia
    • Latin America
  • Market Forecast Analysis by Industry Verticals
    • Retail and eCommerce
    • Media & Entertainment
    • Publishing
    • Banking & Financial Services
    • Hi-Tech
    • Travel
    • Others
  • Market Forecast Analysis by Customer Type
    • SMBs
    • Large
    • Enterprise

Competitive Positioning and Analysis

  • Competitive Factor Assessment
  • Competitive Positioning and Supplier Landscape Analysis
  • Supplier Analysis
    • Auth0
    • Gigya
    • IBM
    • Janrain
    • LoginRadius
    • Microsoft
    • Oracle
    • Ping Identity
    • Stormpath
    • UnboundID

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